There is no doubt that Thailand is a lucrative market for businesses of all sizes.
For professional help, speak to a Bangkok SEM agency, who can help you identify and target your specific market, as well as get the most out of online marketing. But you can also learn how to leverage the SEM process yourself with the following tips:
Perform keyword research
You want to think about what customers may be searching for and how they might be searching for it. This will help you to target relevant keywords that will really resonate with your customers. As part of your research, think about keywords that may not be immediately obvious to you. For example, what is the name of your product or service? What words would you use to describe that product or service to a friend or family member? Another approach is to think from the perspective of your customer and think “what would I search for if I was looking for this product or service?” This will give you an idea of what potential customers might be looking for and how you might optimise your website to target those customers.
Set up your website for success
SEO: In addition to writing quality content, you need to write content that is optimised for search engines. This includes using specific keywords, correctly naming images, and creating meta tags that include keywords. If you’re not sure what these terms mean, check out our article on how to do search engine optimisation for a website (SEO) in Thailand. It is also important to make sure your website is mobile-friendly and includes responsive designs so it looks as good on a mobile phone as it does on a desktop computer. If your website isn’t optimised for mobile devices, you could lose a large number of potential customers.
Optimise your website
In 2018, ecommerce merchants should bear this in mind when setting up their online stores and product listings. Many new customers now prefer to shop on mobile websites rather than on their desktop devices. This can have a big impact on the sales figures for your business if your site is not optimised. If you sell physical products, you should make sure that it is easy to browse the store and find items of interest to visitors. You can also create an easy to navigate layout for your online store that is easy to navigate on mobile devices. This will help to improve your conversion rate and make more sales.